For e-commerce websites, the conversion rate is one of the most-closely tracked metrics since a healthy rate indicates that customers are…

In this age of digitization, information is the basis for decisions and choices.  The online channel has become the primary mode…

Customer service is such a critical factor that it can make or break a company. A worldwide survey has shown that…

The role of high customer satisfaction in a company’s success cannot be underestimated. Research has shown that a happy customer contributes…

Great product, good prices, appealing website – these are well-accepted as the key ingredients for success. Indeed they are, as they…