Make Your Customer Service Better Than Your Marketing Efforts


Make your customer service better than your marketing efforts

Written by Admin2 on . Posted in Customer Service, Live Customer Support

Handling customer is the most demanding of all jobs, today through various measures including web based video chat, sharing document online, live chat etc, entrepreneurs are trying to perform better. While working for an ever expanding organization you are bound to get the seek attention of the customers if you devote the right time and technology to handle your customers. The responsibility increases with the expanding client base and it becomes essential to manage and understand the importance of the ideal customer-organization relationship. The quality of product is important but in the present scenario before and after sales services provided by the organization is an inevitable factor. Co-browsing is a growing trend through which customer service efforts are touching new heights.

5 Ways to take your customer service to a new high:

  • Communication with customers Checking in with your customer’s provides regular feedback and helps building trust, loyalty and keeping their satisfaction level high. There are diverse means including video chat online, co-browsing software, live video conference, live chat etc that could help you to reach your client base at any point of time with ease and vice versa. Customer satisfaction is an ongoing process and one needs to work on it with a constant effort. There have been cases where the products offered are of excellent quality but the bad after sales experience of customers ruined their goodwill.

  • Keeping customer informed about alterations in a company’s policy – is not only necessary under Consumer Rights but is also essential to win confidence. A dedicated team could be assigned, which with the help of a good co-browsing software can help convey this to the clients or a team of customer care officers can work on behalf of the company so that all the information including product description, delivery date, price, cancellation procedure and other necessary information can be shared with the customers with all the contact details.

  • Utilize existing media to communicate with customers– these days having a good video chat software on the website is considered as the most common platform elected by customers to connect with the enterprise. Online communication tools including video chats, document sharing online, video sharing services etc. over several social networking sites helps to keep your customers updated about all the information of the goods and services you are offering along with the policies of the organization. Remember if your customer is satisfied with your services then no other marketing efforts could help you better to popularize your product. It is more economical and easier than other marketing strategies. By following the right way you can not only preserve the existing clients but could easily make the new ones.

  • Keep a track of customers’ satisfaction through KPI (Identify Key Performance indicators), monitor the frequency of customer conversations, gather the feedback and respond to them quickly. It will keep you a step ahead from all your competitors. It will win a better position and an expanded market. Remember the company that treats their customers as a priority wins without any special efforts.

  • Various IT upgrades – this could help in providing customer assistance which will act as a benchmark for marketing automatically. CRM should be followed in every organization and the updated data of CRM helps in further sales too!

 Enhancing your customer support/services proves to be better than other marketing efforts.

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