Yuval Moed – Co-Founder and CEO, has over 18 years experience as an Internet and eCommerce entrepreneur and investor. He was one of the early adopters of eCommerce in the fresh cut flower industry, was co-founder and COO of Flowerfarm, and was instrumental in merging the company with ProFlowers.

He has been very creative in developing new way to distribute fresh cut flowers taking advantage of new emerging technologies. While with ProFlowers, he served as Senior Vice President, in charge of creating eCommerce environments in global markets.

Following that he re-launched Service Merchandise Online, leading the company to rebuild its online presence, and served as CEO.
Yuval holds a BS from Florida International University, and an MBA from the University of Michigan.