Company Management Team

Co-founders Yuval Moed, CEO, and Zeev Halevi, CTO brought the company to life and are both managing and running the company. The company continues to add additional employees in key positions.

Yuval H. Moed - Co-Founder & CEO

Yuval Moed – Co-Founder and CEO

Yuval Moed – Co-Founder and CEO, has over 18 years experience as an Internet and eCommerce entrepreneur and investor. He was one of the early adopters of eCommerce in the fresh cut flower industry, was co-founder and COO of Flowerfarm, and was instrumental in merging the company with ProFlowers.

He has been very creative in developing new way to distribute fresh cut flowers taking advantage of new emerging technologies. While with ProFlowers, he served as Senior Vice President, in charge of creating eCommerce environments in global markets.

Following that he re-launched Service Merchandise Online, leading the company to rebuild its online presence, and served as CEO.
Yuval holds a BS from Florida International University, and an MBA from the University of Michigan.

Zeev Halevi - Co-Founder & CTO

Zeev Halevi – Co-Founder and CTO

Zeev Halevi – Co-Founder and CTO, has 18 years of expertise in software development.

Before co-founding HBR Labs, he worked as a Project Manager at Vyyo, where he managed the design, development and deployment of the company’s Network Management tool set. Prior to that, he was a Project Manager /Product Manager at Viryanet where he led the development of wireless workforce management applications and workflow gateway integration.

Zeev holds a B.Sc. in Mathematics and Computer Sciences from the Hebrew University in Jerusalem, and an MBA from the Technion in Haifa.

Eyal Haik, Ph.D. – Product Manager

Eyal Haik, Ph.D– VP Product

Dr Eyal Haik has proven academic and commercial expertise in user experience. He leads the product management and contributes to a wide variety of product aspects that range from usability to business strategy and marketing.

Prior to working at HBR Labs Dr Haik worked as a user-experience consultant, and as a university lecturer in multimedia-related subjects.

Eyal holds a First Class B.Sc. (Hons) in Software Systems for the Arts and Media, and a Ph.D. in Computer Science (in the field of Human-Computer Interaction), from the University of Hertfordshire, England.

Jon Sumroy – SVP Sales

Jon Sumroy – SVP Sales

Jon has been an advisor to VeriShow since its founding and is currently SVP Sales. Jon is a general manager and marketing professional, who spent a number of years on international marketing initiatives at Unilever before joining Johnson & Johnson as Managing Director of the company consumer products business in Israel.

He was also co-founder and CEO of Amicada, an early player in the Internet video space. Jon was also the Chief Marketing Officer and Senior Vice President Asia/Pacific for the leading UK Internet gaming company, 888 Holdings Plc 888.L.

Jon studied Pharmaceutical Chemistry at the Victoria University of Manchester in England, and is a member of the Royal Pharmaceutical Society of GB. Jon has a strong combination of strategic thinking and execution capabilities.

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